Jadakiss teams up with New Balance

Jadakiss teams up with his son Jae’Won and C.J. Wallace for New Balance

Rapper, Jadakiss is teaming up with his son Jae’Won and C.J. Wallace, son of the late Notorious B.I.G., for a new campaign from New Balance.

The apparel brand linked Jada alongside his oldest son and Biggie’s only son C.J.Wallace for a new joint effort with StyledByTMark, a New York City-based fashion brand, whose Good Friday collection also includes other stars such as Cory Gunz and Smoke DZA.

In the 1990s, Jadakiss and Biggie were frequent collaborators as standout emcees on Bad Boy Entertainment. The pair worked together on tracks like “All About The Benjamins” and “Last Day.”

The StyledByTMarkcollection  went live with a number of pieces fitting for both winter and early spring on the upper East Coast, including hoodies, sweatpants, hats, pins, socks and shorts. For Jada, it’s his second collaboration with New Balance following the release of he and Fabolous’ 247 Luxe sneakers in 2017.

Since his 2021 Verzuz triumph with The LOX over Dipset, Jada has not only received his rightful flowers from his Hip Hop peers, he’s also become a significant influence on how certain rappers shape their bars.

In an interview with Supreme’s new creative director, Tremaine Emory, Pusha T says Kiss’ verse on The LOX’s “Chest 2 Chest (Freestyle)” gave him the blueprint for being vulnerable on the mic without feeling shame.

“Jada has one of the most poignant verses I’ve ever heard,” he said. “‘It’s a shame he could rhyme n-gga love crime/Every late night he outside with the nine/You ain’t got chips, fuck the world/You got chips, you could fuck the next man’s girl/Sounds harsh but they been ripped apart my world.’

“When Jada spit that bar, that’s when I was like, wait a minute, you can be vulnerable in rap and be dope. Because at that point everyone was such a superhero. Nobody ever lost. I’d never heard anyone admit defeat in rap.”

Jadakiss’ influence is heavy in the game. I don’t think anyone can deny that. What do you think of this new venture?