Adidas and Kanye West reaching a new agreement
Adidas and Kanye West reaching a new agreement
Rumors have been swirling on the internet and social media of adidas and Kanye West reaching a new agreement, following the official termination of their partnership in October due to controversial remarks by the artist.
According to the latest reports, adidas and Ye have carved out a new deal to sell $500 million USD worth of the remaining YEEZY sneakers. This comes after news that adidas could lose up to $1.3 billion in unsold YEEZY sneakers, and the new agreement is believed to see only the sale of select non-branded YEEZY sneakers, with no new designs being produced.
The termination of their partnership caused adidas to face scathing backlash, with retailers pulling YEEZY products and other brands, such as Balenciaga, cutting ties with Ye and his label, G.O.O.D Music no longer being signed to Def Jam.
It seems that adidas has decided to invest millions to continue using YEEZY designs even without branding, as this new deal is set to help the company to avoid such a massive financial loss.
It will be interesting to see how this new agreement plays out, and if adidas and Kanye West will continue collaborating in the future. Many are eager for more details about the deal to be released, so stay tuned for updates
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